Urmila Jamnadas Asher, fondly known as Gujju Ben or Baa, passed away on April 7, 2025, leaving behind a legacy of love, strength and inspiration. The heartbreaking news was shared from her official Instagram account, where a touching note paid tribute to her remarkable life and the millions she inspired.
The message read, “At 79, she became a symbol of courage, joy, and late blooming dreams. From her kitchen to your hearts, her warmth, laughter, and wisdom changed lives.” It urged everyone to remember her not with tears, but with the fearless spirit she carried throughout her journey.
Fans and celebrities flooded social media with tributes, calling Baa a true icon of strength. Despite facing immense personal loss — including the heartbreaking loss of her three children — she rose with courage and turned her pain into purpose.
Fans, followers, and celebrities flooded social media with condolence messages, calling Baa a true legend who proved that it’s never too late to follow your dreams. Her infectious smile, humble nature, and words of wisdom made her a beloved figure on the internet.
Baa gained massive popularity through her YouTube channel Gujju Ben Na Nasta, where she shared authentic Gujarati recipes and life stories with her grandson. She also participated in MasterChef India, becoming one of the oldest contestants ever. Her story became a beacon of hope, showing that age is just a number when it comes to chasing dreams and spreading joy.
