Zee TV’s upcoming romantic drama Pavitra Rishta has landed in controversy even before going on floors. The show has sparked a strong reaction from producer Ekta Kapoor, who originally created the iconic TV series with the same name.
Ekta Kapoor Slams Zee TV’s Pavitra Rishta Title
Soon after the media revealed the title of Zee TV’s new show as ‘Pavitra Rishta’, Ekta Kapoor took to Instagram Stories to express her anger. She openly criticised the makers for reusing the name of her iconic show. Ekta wrote, “When you can’t create an IP, you feed on an established one of another creator! Terrible ethics or intellectual bankruptcy or both!! Nothing pavitra about it.”
Zee TV’s New Pavitra Rishta: Cast and Launch Details
Zee TV plans to launch a new romantic drama titled Pavitra Rishta, created by Siddharttha Vankar and produced by Aman Sachdeva. The show stars Abrar Qazi and Priyanshi Yadav in lead roles.
According to reports, the makers will take the show on floors in January, while the channel aims to premiere it in February. The announcement created buzz, but the title controversy soon overshadowed the excitement.
Why Pavitra Rishta Name Holds Emotional Value
Ekta Kapoor’s Pavitra Rishta remains one of the most loved and longest-running shows on Indian television. The show starred late Sushant Singh Rajput and Ankita Lokhande in lead roles and became a household name.
The series premiered in June 2009 and continued till October 2014. Over the years, the show witnessed several cast changes, but its emotional connect with the audience never faded.
Audience Reaction and Industry Buzz
Fans of the original show have also shared mixed reactions online. Many viewers feel that the title carries strong nostalgia and emotional weight, while others question the decision to reuse such an iconic name.
With Ekta Kapoor’s sharp reaction, all eyes now remain on Zee TV and the makers to see how they respond to the growing backlash ahead of the show’s launch.
